Benefits of Working with an eCommerce Marketing Agencies
E-commerce has grown dramatically in the past decade. It’s now one of the fastest-growing digital channels for businesses and is projected to grow even more rapidly in the coming years.
E-commerce enables businesses to sell products directly to their customers online, as opposed to relying on third-party retailers like department stores or wholesalers.
This makes it a great way for companies to reach new customers and cut costs at the same time.
eCommerce marketing agencies can help you make the most of your eCommerce strategy by creating your listings, optimising, creating ads, campaigns, and website, optimising your site search and navigation, advising you on supply chain management, or launching your store with a fully integrated marketing campaign so you get traction from day one.
If you’re considering hiring an eCommerce agency but aren’t sure if it’s right for you, read on to learn about some of the benefits of working with an eCommerce agency and tips for finding a reliable partner that will help take your business to new heights.
Is Ecommerce one of the fastest-growing digital channels?
Yes, E-commerce is one of the fastest-growing digital channels, growing at a rate of 20.9% in 2017 alone. This growth is expected to continue through 2022 when online purchasing is projected to make up close to 20% of all retail sales in the United States alone.
This growth is being driven by a number of factors, including increased internet usage, an increase in the number of online-only retailers, and the rise of mobile shopping. Because eCommerce is such a fast-growing channel, businesses are eager to invest in it.
E-commerce is expected to account for 5% of all venture capital funding in 2019 alone. This rapid and sustained growth makes eCommerce a great channel for modern businesses to sell their products.
You can cut costs and reach new customers at the same time.
One of the biggest reasons to invest in eCommerce is that you can reach customers you might not otherwise have been able to achieve. This can be useful for companies hoping to expand their reach to international customers.
It can also be helpful for businesses that want to reach customers in rural areas who might not be able to visit a store in person.
In addition to reaching new customers, eCommerce also allows businesses to cut costs.
You don’t have to invest in retail space or staffing, and you can often outsource certain tasks like packaging or shipping, which frees up your internal staff to focus on what they do best. E-commerce can also help you reduce your costs over time.
You can continually optimize your site and find ways to cut costs. For example, you could reduce your shipping costs by choosing an e-commerce partner with a nationwide shipping program, or you could improve your conversion rates by investing in a site redesign.
eCommerce marketing agencies have expert knowledge of tools and platforms.
An e-commerce agency has expertise in the latest tools and platforms, meaning you won’t have to spend time researching and comparing the various options.
Instead, you can work with your E-commerce agency to find the best option for your business, whether that be building your site in Shopify, creating a custom Magento solution, or working on different e-commerce portals like amazon, Flipkart, Meesho, or Myntra.
The best e-commerce marketing agencies will also be able to give you expert advice on the best tools and platforms for your business. They’ll take into account your company’s needs, your brand, and your product offering, and recommend a solution that’s right for you.
With eCommerce marketing agencies, you only need to focus on your product and marketing.
One of the best things about ecommerce is that it allows you to focus on your product and marketing rather than distribution.
Many of the logistical headaches that go along with opening a physical store simply don’t exist in e-commerce.
You don’t have to worry about finding a location or hiring staff, and you don’t have to navigate zoning laws or other regulations. You can focus solely on your product and marketing, which is what, makes ecommerce such a great business model for many companies.
An ecommerce agency can help you take advantage of this by designing your site, getting it live as quickly as possible, and investing in paid media campaigns to get you off to a strong start.
The Bottom Line
Ecommerce is one of the fastest-growing digital channels and is projected to grow even more rapidly in the coming years. It’s a great channel for modern businesses because it allows you to reach new customers and cut costs at the same time.
When you work with an ecommerce agency, you can focus on your product quality and core business practices because the agency will take care of the rest.